Description : Field Marketing Specialist. Compagnie : Wolters Kluwer. Adresse : Bois-Colombes

Enablon , a Wolters Kluwer Product line, is the leading provider of integrated software solutions for risk management, operational risk management, EHS and sustainability.

Hundreds of industry-leading companies and millions of users worldwide rely on our solutions to mitigate risk, improve employee safety, prevent incidents and achieve compliance.

Your Responsibilities

Develop and execute a field marketing plan in line with overall business objectives for the EU and MENA regions.

Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.

Implement comprehensive ABM campaigns, covering emails, nurturing, webinars, events, landing pages, and digital advertising, to drive lead generation and support sales efforts.

Collaborate closely with the content and product marketing team to craft compelling and personalized materials, ensuring messaging resonates with the target audience.

Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.

Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement.

About you

Bachelor’s degree in Marketing, Communications, Business, Advertising or a related field of study preferred, or equivalent experience.

Proven experience in field marketing, preferably in the EU and MENA regions.

2+ P roficient experience with marketing automation platforms and CRM (i.e Marketo, Salesforce ets...)

Strong English communication skills

Excellent project management and organizational skills.

Demonstrated ability to collaborate across teams and influence stakeholders.

Results-driven mindset with a focus on achieving measurable outcomes.

Willingness to travel within the EU and MENA regions as needed.